Here we have a pic of Wayne Rooney posing for the Nike company Advertising there brand.they choose to use him as he is currently one of the favourite players in football. Allthough he is advertising the Nike brand , he is painted in the St Georges flag to represent his country who he represents in the ENGLAND games. this is all Denotation, which is expalined as; you describe on what you can see!
Advertising can work in many different ways for instance, this picture make you feel like you can be as great as Wayne Rooney if you use the Nike brand,because of the way he has his fists clinched together that he has got power ready to be unleashed. Also this pose is representing ENGLAND sayin its great in the way of the govenment involvement and the civillian populations veiws on how its become so great.This form of advertising is called: Connotation which means, the associations that are attached to the image.T hese associations can be political, social and most of all PERSONAL!
Here IS A Little Taster Of Wayne Rooney In Action:
1 comment:
Excellent work Grant. You have noted the representation of Waynes Rooney in the print advert. Good work. Well done.
Guy
Post a Comment