Super Model Kate Moss pictured on the right is advertising Rimmel london's brand on make-up. Kate is one of the best known super model in the 21st century."Black on Black" is the new product that is being sold to customers throught this advert which is printed on leaflets, in newspapers and even on the internet to catch the eye of the public with it's bold colours and the large pic of Kate Moss. The product is being used by kate as shown on the pic, her eyelashes are more bold and are noticable when looking at her face.Rimmel London are using the technique called Denotation which is told as what you see is what you get but of course you don't get a Kate moss with every purchase.This picture can make you feel like if you buy this product that you can be like Kate moss and be a super model by using this product, which in a way is wrong but this type of advertisment is called Connotation. Connotation is another form of advertisment that has different associations which are attached to this picture, for example, super models featured along side this product, another is just genrally Make-up and how it can help or transform your image.
Here is a short clip of the advert being processed all around the world:
2 comments:
Some useful comments here Grant.
Remember that Connotation is the way we (the audience) read or interpret the advert or media text. The advertisers want the audience to interpret their campaign in a certain way (this is called the preferred meaning). However we might take an oppositional reading to the text - we may choose to ignore the preferred reading.
Can you please adjust your blog and explain the meaning of the word connotation please?
Guy
Grant,
Project One is not complete yet. Please complete the following tasks:
4) What does the organisation Adbusters do? How do they feel about the advertising industry and modern society in general? Search for Adbusters on You Tube - find two of their spoof TV ad campaigns - comment on the two adverts - what were Adbusters trying to say? What were they trying to make you (the audience) think about? Are the two adverts you have chosen effective? Give reasons for your answer. What are the similarities and differences between the spoof Adbusters ads and the real ones?
Key Concept covered: Industry
Assessment Objective Two (AO2): Analysis and Interpretation
Guy
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