This video is to show the different types of advertiment and how it has an effect on the worlds society in todays life.Here in this short clip is a variety of pictures from around Norwich city center showingthe differences between each other, for example in shop window or on sign posts in the middle of the streets, even on transportation.
Super Model Kate Moss pictured on the right is advertising Rimmel london's brand on make-up. Kate is one of the best known super model in the 21st century."Black on Black" is the new product that is being sold to customers throught this advert which is printed on leaflets, in newspapers and even on the internet to catch the eye of the public with it's bold colours and the large pic of Kate Moss. The product is being used by kate as shown on the pic, her eyelashes are more bold and are noticable when looking at her face.Rimmel London are using the technique called Denotation which is told as what you see is what you get but of course you don't get a Kate moss with every purchase.
This picture can make you feel like if you buy this product that you can be like Kate moss and be a super model by using this product, which in a way is wrong but this type of advertisment is called Connotation. Connotation is another form of advertisment that has different associations which are attached to this picture, for example, super models featured along side this product, another is just genrally Make-up and how it can help or transform your image.
Here is a short clip of the advert being processed all around the world:
Here we have a pic of Wayne Rooney posing for the Nike company Advertising there brand.they choose to use him as he is currently one of the favourite players in football. Allthough he is advertising the Nike brand , he is painted in the St Georges flag to represent his country who he represents in the ENGLAND games. this is all Denotation, which is expalined as; you describe on what you can see!
Advertising can work in many different ways for instance, this picture make you feel like you can be as great as Wayne Rooney if you use the Nike brand,because of the way he has his fists clinched together that he has got power ready to be unleashed. Also this pose is representing ENGLAND sayin its great in the way of the govenment involvement and the civillian populations veiws on how its become so great.This form of advertising is called: Connotation which means, the associations that are attached to the image.T hese associations can be political, social and most of all PERSONAL!
Here IS A Little Taster Of Wayne Rooney In Action:
my name: Grant Age: 17 Height: 5ft 9 Eyes: Blue Hair: Brown I have been at Norwich city college for almost a year were i am re-taking maths and english and for the fun of it do media sudies at GCSE just for one year, then hopefully to take 3 A Levels in Science,Media studies,Filming in september. My YR 11 GCSE grades were better than expected, they were :Drama C english D, music D, Science D etc. I have been playing the drums for over 9 years now( WOW ).i started playing when i was 8 and i had a little drum kit then which i learnt on. I Passed my driving test the 5th march and have been driving ever since....but i have already crashed !...Into A tractor lol